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Outlander effect helps Doune

Businesses in Doune say they have experienced a boost from the popularity of hit show Outlander.

Outlander news from Private tours Edinburgh

Businesses in Doune say they have experienced a boost from the popularity of hit show Outlander.

Used as the location for Outlander’s Castle Leoch, the castle last year welcomed 142,091 visitors, a 17 per cent increase on the previous 12 months and a record for the attraction.

Doune Castle has proved to be one of Historic Environment Scotland’s most popular sites in 2018, recording a 36 per cent jump in visitors from 92,703 in 2016-17 to 125,772 in 2017-18.

Businesses owners in Doune say the influx of fans of the hit show, now on its fourth series, has been good for trade.

Lorna Bishop of Buttercup Cafe commented: “We have noticed a difference due to the Outlander effect. We’re now in three different guide books, so tourists will often come in while they are up visiting the castle.”

Malcolm Dryden, owner of lifestyle emporium Doune Time, said the boost in tourism has been beneficial to the town but has come with the odd headache for villagers.

Doune Castle also featured in epic TV series Game of Thrones

He said: “Tourism is great but often the tourists often don’t come to the shops. The ‘Outlander Effect’ is good in that it brings in tourists but it does also create local issues such as parking. It’s hard enough for local people to get parked, never mind tourists. But, these are the things that you have to put up with. The castle is performing really well, which is fantastic for tourism.”

Owner of the L’Angolino bistro, Craig Small, added: “ I think a few Scottish Castles have been used recently for new shows and films, and it’s had a good effect.”

Game of Thrones tours

Perhaps the greatest mystery in Outlander is the actual location of the standing stones at Craigh na Dun

Scotland is the real star of Outlander

Outlander is encouraging more people to live and work in the Highlands thanks to a huge boost in interest created by the hit sci-fi series, a recruitment internet firm claims.

The Outlander tours season is just starting .

Blackness castle Outlander

HIJOBS says the time-travelling Jacobean epic – which has made household names of actors Sam Heughan as Jamie Fraser and Caitriona Balfe as Claire Fraser – has had major implications for the job market in the area.

Legacy of the Jacobites online course launched by Edinburgh University and National Museums of Scotland

glencoe outlander tours
Glencoe Outlander tours

Outlander gifts , including mugs, t-shirts, prints and posters are online now

Arguably one of the biggest stars of the series and the biggest scene-stealer has been Scotland itself with its stunning landscapes and historic buildings, towns and villages.

Outlander has boosted the economy, visitor numbers and now jobs
HIJOBS’ Laura Saunders says: “Things are looking good at the start of the 2018 tourist season. As Visit Scotland has said, the ‘Outlander effect’ continues to benefit many places featured in the cult TV series, as well as others with Jacobite connections.

“The Glenfinnan Monument, just 16 miles from our Fort William office, saw a staggering 58 per cent increase in visitors last year; Culloden Battlefield Visitor Centre is up by 28 per cent, year-on-year; Castle Fraser by nearly half, and Glasgow Cathedral by a third.”

The Association of Scottish Visitor Attractions announced that visits to its member sites rose dramatically in 2017 for the fourth year running.

Meanwhile the film company is currently working on the next Outlander series.

At its base – a former Cumbernauld factory – a field nearby was turned into the Culloden battlefield.

Falkland and Culross were also amongst communities experiencing the Outlander magic for themselves.

Blackness castle Outlander tours

Venues used have included Blackness Castle, doubling as the Fort William headquarters of Black Jack Randall, which has seen visitors rise year-on-year by 44 per cent.

 

 

doune castle outlander

Doune Castle , doubling as Castle Leoch, home to Colum MacKenzie and his clan, saw numbers up 42 per cent.

The latest available figures show that spending by tourists in Scotland generates around £12 billion of economic activity for the wider Scottish supply chain and contributes around £6 billion to Scottish GDP, representing about five per cent of total Scottish GDP.

The tourism industry in Scotland supports more than 217,000 jobs accounting for around 8.5 per cent of employment in the country.

Laura added: “We have the two-year Rural Tourism Infrastructure Fund due to start in the coming financial year. This is all good news for the Highland economy and job market.”

Scotland’s First Minister Nicola Sturgeon said when announcing the project: “The tourist boom that our country is enjoying is great news.

“It means more jobs and investment but it can also mean pressure on transport, services and facilities – especially in rural areas. The Scottish Government is determined to help.”

Spending on film and TV in Scotland hits record high
Fiona Hyslop Cabinet Secretary for Culture, Tourism and External Affairs added: “Last year was another hugely successful year for our world-class visitor attractions. Tourism is of vital importance to communities throughout Scotland, stimulating economic growth.”

Outlander castle pictures

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